Erasmus+ · Digital Youth · AI & eCommerce

Turn digital talent into real business.

EYED empowers young people with the AI, eCommerce and entrepreneurial skills to thrive in the digital economy — and makes sure no one is left behind.

Across Europe: Latvia Estonia Bulgaria
eyed.elnlab.eu
EYED
AI-powered
store toolkit
Sales this month
+38%
Handmade Tote
€24.90
4.9
Artificial IntelligenceGenerative AIeCommerceDigital MarketingEntrepreneurshipYouth EmpowermentEmployabilityInclusionInnovationAutomationArtificial IntelligenceGenerative AIeCommerceDigital MarketingEntrepreneurshipYouth EmpowermentEmployabilityInclusionInnovationAutomation
About EYED

Digital natives deserve digital opportunity.

Young people are often called digital natives — yet many lack the skills to turn digital tools into a real business. The rapid rise of eCommerce and AI opens doors, but most youth don't know how to use these technologies in practice. EYED bridges that gap.

  • Practical, hands-on skills in AI & Generative AI for digital business.
  • A stronger entrepreneurial mindset and better employability.
  • Equal access for young people with fewer opportunities.
EYED workshop
What we set out to do

Five objectives, one mission

EYED is built around clear, measurable goals that move young people from curiosity to capability.

01

Practical AI & GenAI skills

Hands-on knowledge in AI and Generative AI applications: market research, competitor analysis, platform choice, supplier sourcing, automation, client communication and basic finance for eCommerce.

02

Empower youth workers

Capacity-building activities so youth workers can confidently use and introduce the EYED Digital Toolkit in their own organisations and communities.

03

Local training programmes

Deliver local training for youth across partner countries, focused on AI-driven digital marketing, eCommerce and entrepreneurship.

04

Boost employability

Strengthen youth employability by connecting digital skills to real business practices and labour-market needs across Europe.

05

Share results widely

Disseminate outcomes through campaigns, local events and a final international conference to spread knowledge and good practices across the EU.

The EYED Digital Toolkit

Five modules to launch a digital venture

An open-access toolkit in four languages — everything a young entrepreneur needs to go from idea to online business.

AI & Generative AI

Use AI tools to research, create and automate like a modern entrepreneur.

Market & Competitors

Find your niche, study competitors and validate ideas with real data.

eCommerce Set-up

Pick the right platform, source suppliers and run smooth operations.

Marketing & Comms

Reach customers, build a brand and communicate with confidence.

Business & Finance

Grasp the basics of finance and operations to keep a venture healthy.

5 Modules 4 Languages 8+ Templates 4 Micro-videos 4 Case studies
How it comes to life

From toolkit to real impact

A clear path from creating resources to training trainers, piloting with learners and sharing across Europe.

Output

The Digital Toolkit

Open-access toolkit with 5 modules in 4 languages — EN, LV, EE, BG — plus templates, micro-videos and case studies.

Train

Youth Workers

12 youth workers trained through 2 online workshops and a 3-day session in Sofia, upskilled in AI literacy.

Pilot

Learner Workshops

Workshops for 30 learners who pilot-test the tools, with at least 5 documented success stories.

Share

Multiplier Events

3 multiplier events at local and national level, plus a final online conference for 40+ participants.

Targets & results

The numbers we're aiming for

12
Youth workers trained
30
Learners in workshops
60
Partner organisations reached
1000
Stakeholders engaged
Moments

Our journey in pictures

Moments from our Kick-off meeting in Riga.

Made by a European team

Meet the partners

Three organisations from Latvia, Estonia and Bulgaria join forces to empower young entrepreneurs.

Latvia

We-Mean

An NGO creating a better future for younger generations. We-Mean empowers youth and youth workers through exchanges, training, environmental activism and mobility — sparking waves of sustainable development and growth.

Estonia

RRINOVA OÜ

Your partners in innovation. Built on the belief in knowledge-based societies, RRINOVA promotes a fairer, more knowledgeable society through its 3Es — Embrace diversity, Enhance knowledge, Empower people — across VET, business and digital tech.

Bulgaria

BASD

Balkan Agency for Sustainable Development — an NGO for public benefit within a network across the Balkans and EU. Experts in youth training, research, needs analysis, social inclusion, lifelong learning and awareness raising.

Get involved

Send us a message

Use the form to contact our partnership team directly. Messages will be emailed to eyed@elnlab.eu and reviewed by the project coordination team.

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